Archive for the ‘Xbox Japan’ tag
USA Today: — “No Clamor for Xbox in Japan”
A recent article on the commercial failure of the Xbox in Japan, to which I contributed some comments, has been syndicated from The Christian Science Monitor to USA Today. Read it again, if you like, or refer to my earlier post about its first appearance in the Monitor. The article also contains some comments by Gonzalo Frasca. Kudos to Matthew Rusling, the article’s author, who’s so far managed to have his article printed twice!
Update (20 Jan 2006, 14:17)—The article also appears on (at least) the following sites:
“No Clamor for Xbox in Japan”
Today the Christian Science Monitor has an article about the failure of the Xbox in Japan. There’s some comments there by me, on Japanese tastes and the centrality of the RPG genre to console success there. Gonzalo Frasca also contributed his words to the piece. Despite the Xbox’s apparent failure, Microsoft
“were able to jump into a very closed market and become a major player,” says Mr. Frasca. “Sure, they burned a ton of cash doing it but, still, it is a major achievement.”
Read more here:
Matthew Rusling, “No Clamor for Xbox in Japan,” Christian Science Monitor (10 January 2006).
Xbox 360: It’s big in Japan
Microsoft are busy gearing up for this month’s launch of the Xbox 360 in Japan, hoping to succeed with it where Xbox failed. Since the original Xbox’s sheer size and ugliness undoubtedly contributed to its unpopularity in Japan, putting a giant Xbox 360 on display at the Umeda Hankyu station in Osaka this week may not be the best of ideas, but it certainly is drawing the attention of passers by, including me.
Xbox 360 with miniature security guard… Actually, the 360 is giant…
The giant Xbox 360 from above.
The upper glowing square is a very large HDTV showing trailers of Xbox 360 titles including Perfect Dark Zero. The lower square is a faceplate display.
The giant Xbox 360 from the other side.
Some of the faceplates on display inside the giant Xbox 360.