A lesson in sales from The Terminator

Kyle Reese defends Sarah in the Terminator.

I hear the Yellow Pages isn’t doing so well these days.

From the “If I Owned A Really Serious Business” files…

In my ideal world, products and services might be marketed with absurd, retro pop culture references and tongue-in-cheek threats of violence, instead of with conceptual brand advertising and CPC campaigns that have been focus grouped and optimized within an inch of their lives.

(image: Kyle Reese in The Terminator.)

Author: Ben Hourigan

Ben Hourigan is a novelist from Melbourne, Australia. His books Kiss Me, Genius Boy and My Generation’s Lament are Amazon category bestsellers, and are available wherever good books are sold online. Ben also works as an editor, copywriter, and self-publishing consultant at his own firm, Hourigan & Co. For news and book release updates, sign up to his email newsletter.